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Under Armour does have intriguing positives. Plank built his company from scratch and has aggressive goals in mind. At a recent investors conference, Plank unveiled his 2018 revenue target of $7.5 billion, which represents a 25 percent compounded cheap nike air max outlet growth rate from $3.1 billion in net revenues in 2014.

"We firmly believe we are just getting started in our pursuit to become not only the definitive performance sports brand, but a truly great global brand," Plank said in a UA press release.

This is a company that plans to spend 8-10 percent of its net revenues annually cheap nike air max outlet sale. The stock is tremendous (ticker: UA); it's up more than 40 percent so far this year. Nike (ticker: NKE) is up 26.5 percent year to date, by comparison. There's no real fear Under Armour is a company going away anytime soon.

Under Armour also bought an Austin technology company called Map My Fitness, which built a running app. It'll be interesting to see how UA integrates technology into their future offerings. UA's new "Connected Fitness" digital headquarters is located cheap nike air max shoes online outlet downtown near the Seaholm Power Plant district.

If anything, Texas should come out of this process expecting more love from the Swoosh.

If the company won't let UT use its Air Jordan brand, cheap nike air max from china why not create something new for the Longhorns using Kevin Durant? A majority of UT athletes carry a KD-branded backpack. How about giving Shaka Smart's group some KD-branded jerseys?

If Texas is going to make a switch, Under Armour and adidas will both cheap nike air max shoes outlet push to make it quick. Those companies would need months to prepare new uniforms and get approvals. Oops, that creates more work to do.

That's why Fenves and Perrin will stick with Nike, after others drive up the cost. It's the safe, predictable choice. And one nobody will criticize.